Current News

Fall/Winter 2007

Top Choice 2007,2006,2005 Award

For the third year in a row, we have been awarded the Multicultural Top Choice Award for Bridal Clothing Retailer. For more information check out the Top Choice Awards website, check under Mutlicultural GTA.

Our History

Belo Fashions is a family operated business founded by Mrs. Maria Belo. Mrs. Belo began her business by selling clothing to a select group of clients from the back of her station wagon. Her reputation for affordable prices and excellent service became common knowledge in the Portuguese community. Her clients marveled at her ability to offer a variety of styles to suit their preferences and budgets.

Through word of mouth and referrals, Mrs. Belo's customer base grew rapidly. In 1975, Mrs. Belo opened up her first retail store, "Casa Belo Dry Goods", in the Kensington Market area of Toronto. The store was an immediate success and her popularity grew rapidly. By 1980, Casa Belo Dry Goods expanded with the purchase of its own building at 946 Bloor Street West. Casa Belo Dry Goods began to operate from its Bloor West location as "Belo Fashions", specializing in bridal wear and ladies evening fashions.

Mrs. Belo's two daughters, Linda and Susan have joined their mother in operating the business. With their mother's guidance and expertise, it is expected that Belo Fashions will continue to serve the community for another 30 years.


Updated Jan 22, 2008